Practice Management: Strategies for Enhancing Public Welfare and Service Delivery

Format: CE Course
CE Info: 2.00 HSW LU
Contact Info: Customer Service (

This course focuses on practice management from the perspective of supporting both public welfare and client interests through enhanced service delivery. The emphasis on public welfare is critically important because architects, as professionals and service providers, must prefer client interests over their own, and when the issues are clear, they must prefer public interests over both. This suggests that, if circumstances warrant, architects must raise client values to align them with public values. Indeed, the AIA Code of Ethics and Professional Conduct implores members to "promote and serve the public interest." So how can architects and their practices best operationalize professional obligations to clients and the public? They can engage in the following strategies that are discussed in the course: Provide public interest professional services. Share practice knowledge and experience with colleagues and the public. Conduct practice-based research. Investigate emerging technologies. Cultivate firm culture that supports learning and innovation and includes justice, equity, diversity, and inclusion (JEDI) initiatives. Collaborate effectively to facilitate client and stakeholder relations.

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Continuum Education

Convenient. Flexible. Affordable.

The Continuum Education Series is one of the most cost-effective ways for architects to fulfill their state and AIA continuing education requirements.
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